There are numerous factors that contribute to a successful Facebook ad. For ads to be truly effective, their creative content has to be targeted directly to the audience it’s reaching, the message it’s conveying, the product being sold and, vitally, the medium utilised.
This is particularly so in Facebook advertising, which provides advertisers a whole suite of placements, styles and sizes across innumerable sites and platforms on the net. If you want a truly successful ad, it’s imperative to be aware of the details such as Facebook ad specifications and image sizes.
So, keeping that in mind, here is a list of the best Facebook ad sizes for 2020.
1. Single Image Ads
This is the oldest, and most utilised, ad type in the game. A standard, single image containing a headline, some copy and a link to the advertiser’s site. They are easy to create and work with every type of ad objective except for videos.
Specs:
Images
Size: 1,200 x 628 pixel
Ratio: 1.91:1 to 4:5
Note: Try to keep text to 20% or less of the image size as this can result in reduced delivery.
Copy
Text: 125 characters
Headline: 25 characters
Link Description: 30 characters
There are some exceptions to these specifications. On “Promote Your Page” objectives, you want to go for a ratio of 8:3 and an image size of 1,200 x 444 pixels. When using “Increase App Engagement” objectives, shoot for a 16:9 ratio.
2. Single Video Ads
Video ads look similar to image ads, expect there is a video instead of a static image. They can be utilised for any objective except for “Product Catalog Promotion”.
Specs:
Video
Format: .MOV or .MP4 are recommended
Minimum Aspect Ratio: 100×400
Maximum Aspect Ratio: 400×100
Resolution: 720p at minimum, use the highest resolution available
File Size: 4 GB maximum
Length Minimum: 1 second
Length Maximum: 240 minutes
Thumbnail Image: Thumbnail images containing more than 20% text might experience reduced delivery
Note: Vertical videos containing an aspect ratio above 4:5 can be masked to 4:5
Copy
Text: 125 characters
Headline: 25 characters
Link Description: 30 characters
3. Slideshow Ads
Slideshow ads basically allow you to produce a looping video ad containing up to 10 different images. Slideshow ads can be utilised with any objective except for “Product Catalog Promotion”.
Specs:
Images
Size: 1,280 x 720 pixels
Ratio: 9:16 to 16:9
Video File Size: 4 GB maximum
Format: .MOV or .MP4
Note: Select images with a consistent ratio as using different image sizes will lead to cropping.
Copy
Text: 125 characters
Headline: 25 characters
Link Description: 30 characters
4. Collection Ads
Collection ads collate various product images within a cover video or image to allow viewers to discover products in a visually immersive manner.
Specs:
Vertical Images/Video Ratio: 1:1
Headline: 25 characters
Text: 90 characters
Collection Ads utilise the first video or image from your Instant Experience ad as the cover image for your media set. Once a viewer clicks on the ad they are directed to a full-screen Instant Experience page.
5. Instant Experiences Ads
Instant Experience Ads, formerly known as Canvas, allows you to produce a full-screen branded experience that Facebook members can interact with.
Specs:
Text: 90 characters
Headline: 25 characters
Up to 20 images are supported
Image Maximum: 1,080 x 1,920
Video: .MOV or .MP4
Ratio: Create for portrait. If necessary, videos will resize for landscape styling
Resolution Minimum: 720p
When an Instant Experience ad is clicked on, it will direct the Facebook user to a more full-scale experience that includes things like videos, linked photos, buttons, captions, tilt-to-pan images and more. There are separate specs for each specific element you select, so follow the given prompts and use examples from Facebook’s Instant Experience page for inspiration if you want to use this ad type.
6. Carousel Ads
This ad type allows you to combine all other other ad types, running up to 10 images, videos or slideshows in the single ad campaign. Each aspect can even be linked out to various landing pages.
Specs:
Images
Size: 1,080 x 1,080 pixels
Ratio: 1:1 square
Image Maximum 30MB
Image file type: jpg or png
Other Recommendations: Use minimal to no text on the image
Videos
Format: .MOV or .MP4
Aspect Ratio: 1:1 square
Resolution: 720p at minimum
File Size: 4 GB maximum
Length Maximum: 240 minutes
Resolution: at least 1,080 x 1,080 pixels, 1:1 ratio
Copy
Text: 125 characters
Headline: 25 characters
Description: 20 characters
So there you have it, Facebook ad sizes in 2020 that you should consider. It is important to check in here and there to see if anything has changed to ensure you are maximising your performance results on Facebook.
Are you on Instagram? If so, make sure you check out our article that discusses for the best Instagram Ad Sizes you should be using in 2020.
