With Facebook’s reach of 11.23 million active users in Australia each month, and 80% of all internet users in Australia using the platform, we’d be silly not to use access to that community as part of a marketing and sales strategy.
There’s more than one way that you can make money from your content on Facebook, and different eligibility requirements and rules which must be followed before being able to use any of Facebook’s Monetisation products:
Include ads in your videos
You can include short ads before, during, or after your videos to help you earn money. Facebook automatically identifies natural breaks in your video content to place the ads, or you can choose your own placements. Either way, that will ensure that there are no abrupt disruptions to your videos. In-stream ads are best used in longer videos and within videos where the content is suitable for the advertisement.
Eligibility requirements – Only Facebook Pages are eligible to use in-stream ads. You are eligible for in-stream ads if you meet the following criteria:
– You must publish videos from a Facebook Page, not a profile.
– You must meet Facebooks Partner Monetisation Policies
– In the last 60 days, you need to have had at least 30,000 one-minute views on videos that are at least three minutes long.
– Videos must be published from a Page that has at least 10,000 followers.
– Videos must be in an available country and language supported by Facebook
– The video must be at least one minute long. And while in-stream monetisation supports content less than three minutes long, the requirements around publishing three-minute video content must be met in order to include in-stream ads in your videos.
Fan Subscriptions
Fan subscriptions give the audience that is most invested in your page the opportunity to directly fund it through monthly recurring payments, set by you. You can identify supporters with a special badge; Facebook gives them in comments, and you can reward them with perks like exclusive subscriber content, discounts and other news or opportunities. These subscriptions work best for pages that have a large following with active supporters, and pages who are interested in, and have the ability to offer perks to their subscribers.
Eligibility requirements – Currently, access to Fan Subscriptions are given out by invitation only.
Branded Content
You can generate revenue by publishing content that is either influenced by, or features another business partner. Brands want to work with content creators and their audiences effectively and at the maximum benefit to all parties. To make this collaborative process safe, easy, and impactful for brands and businesses alike, Facebook created a tool called Brand Collabs Manager, which supports you in finding and connecting with one another for a partnership. Brand collaboration generally works best for those who have an active and loyal following, and is a very low–risk monetisation opportunity.
Eligibility requirements –
– Before you can tag a business partner in a branded content post, you need to request access from them.
– You need to apply to use Brand Collabs Manager
– Branded content in published posts on Pages or profiles must comply with Branded Content Policies, which don’t allow certain forms of branded content, such as roll ads or banner ads.
Add a paid membership to groups
Subscription groups empower group admins to sustain themselves through selling paid subscriptions to their outreach of Facebook users. This enables them to further invest in their communities. Paid membership groups are best for Group admins who have an active and loyal Facebook community.
Eligibility requirements – In order to qualify for a subscription group, you must be an admin of a Facebook group and comply with Facebooks Partner Monetisation Policies
Your page also needs to adhere to three main sets of rules to determine your eligibility to monetise your content:
Facebook Community Standards
These are the foundational rules against unsafe content that depicts graphic violence, nudity, and hate speech. In most cases, even non-monetised content must follow these same standards.
Partner Monetisation Policies
The Partner Monetisation Standards are typically applied at the Page–level and covers the behaviour of your Page as a whole. This includes rules for the content that your Page creates, how that content is shared, and how your Page receives and makes online payments.
Content Monetisation Policies
These rules typically apply at the content level. They address the content of each individual video or post that your Page publishes. The Content Monetisation Policies include rules against violent, sexual, criminal, graphic, or profane content.
There is an infinite number of Facebook pages out there that would qualify for the ability and tools to make money through their pages. And with rules as easy to follow like the ones mentioned above (and considering they’re rules that the online community should be following anyway), it sounds like a welcome invite to everyone out there who wants to explore the opportunities of Facebook monetisation.
