Any professional marketer will tell you about the importance of SEO for a modern business’s success. In fact, 97% of consumers find out more about a local business than anywhere else. Given that Google owns 90% of all searches, it’s obvious that SEO plays a pivotal role in a company’s daily operations.
With this in mind, it’s vital for marketers to be able to save time on workflow. Luckily, when it comes to enhancing SEO and optimising workflow, there are plenty of Google Chrome extensions to help. Most can be used directly through the browser.
There are so many extensions, in fact, that it can be hard to know which one is right for your business. So, to make things easier, we have provided a list of the 10 best extensions for measuring website performance. Most are also compatible with Safari and Firefox, and each of them keeps track of analytics on your behalf.
Chrome extensions are perfect when it comes to searching for ideas to boost your SEO ranking as well as instantly view a competitor’s analytics. Some extensions can even create vibrant charts and graphs for making comparisons and presentations a synch.
1. Keywords Everywhere
Keywords Everywhere is an extension that displays three different information types for keywords on Google: Google Adwords competitions, cost per click and monthly search volume. By having this extension, going back and forth from your open browser page to Google Keywords becomes obsolete, as the extension works within the browser.
MozBar allows users to analyse SEO within their browser with one single click. MozBar provides metrics while viewing any webpage, and allows marketers to export SERPs into a CRV file to access website analytics. Upgrading to MozBar Premium provides functions like page optimisation, keyword difficulty analysis, as well as digger SERP metrics.
3. Redirect Path
Providing key metrics and traffic for any website, SimilarWeb is a popular extension that allows marketers to view statistics and strategy for websites whilst searching the internet with a single click. This extension is great for users searching for new and efficient SEO strategies, as well as those wanting to analyse varying trends across the industry.
5. SEO Meta in 1 Click
SEO Meta in 1 Click displays all main SEO information and meta tags for a web page with a single click. This includes URL, headers in order of appearance, lengths of titles and descriptions, as well as the number of images without alt text.
Do you require SEO tracking for social efforts? BuzzSumo is your go-to. This useful extension allows marketers to easily track shares and top performing social media content. Utilising BuzzSumo can also help with future SEO decisions as well as checking the backlinks you add to your pages.
Hunter makes it simple to instantly find any contact information in your browser. This process, called “Domain Search”, is accessible via a Chrome icon. Hunter finds every email address related to a particular website.
8. Google Trends
Trends is a Google Webmaster Tools application, a repertoire of extension tools for creating websites and integrating them with Google. Trends presents analytics through graphs, detailing the top searches in Google from across a range of countries. Trends can assist marketers with identifying the SEO performance of their website.
See the SEO strength of websites through Mangools, which provides you the top SEO metrics of websites using Majestic and Moz. Access premium features including keyword aiding, profile analysis, backlinks and the self-titled “Google SERP on steroids” function.
SEMrush is essentially a dashboard that reports domain performance, as well as that of individual pages. One of its ultimate features is its SEO toolkit, which allows marketers the opportunity to watch keyword rank and analyse backlinks. It also offers on-page SEO suggestions, nicely integrating itself with an overall SEO strategy.
The above-listed Google Chrome extensions all contain individual features that make them perfect for specific duties. Do you want to measure your site’s keyword rankings? Are you looking to identify market trends? Regardless of your reasoning, you are sure to find a wealth of important SEO data and metrics using these essential Chrome extensions.