A business site’s conversion rate is the percentage of users who take a desired action. Conversion rates are directly related to how much revenue your site generates. Page speed has a massive impact on your customers’ behaviour.
Think about your own experiences in product searching. Have you ever come across a site that advertises exactly the pair of shoes you are after, only to find that the website takes upwards of five seconds to load? It may not sound like much, but in a rapid-paced digital era where convenience is key, this can easily be the difference between making a sale or not.
What is A Website’s Conversion Rate?
In web terms, a user converts when they complete an action that the webpage designers wanted them to take. For example, on an eCommerce page selling camping gear, a user converts when they decide to purchase a tent and click on the “buy now” button. A customer does not have to purchase something for it to be a conversion, however, as a business site can have a variety of purposes. Other examples of user conversions including answering survey questions, submitting a contact form or simply clicking through to the next page on your site.
The conversion rate is the percentage of total users who visit your website and convert. If 100 customers visit the camping gear website, and 2 users select the “buy now” button to purchase a tent, then the conversion rate is 2 per cent. Conversion rate optimisation (CRO) is the practice of making this number as high as possible. Conversion rate is an ongoing, perpetual process, because unless a site’s conversion rate is 100 per cent, which is typically unlikely, it can always be optimised.
Conversion Rate & Page Traffic
Conversion rate is a different measurement to total traffic, or number of page visitors. If a site’s conversion rate declines, the total user number converting declines even if the traffic remains the exact same. Conversely, if a site’s traffic remains the same but the conversion rate increases, the total conversion number will increase.
How Does Website Speed Affect Your Conversion Rate?
Site performance has a large, measurable effect on business conversion rates. Studies consistently indicate that fast page speed will result in higher conversion rates. Simply put, the faster the site loads, the more likely a customer is to perform the website’s targeted action.
Conversion Rates & Page Load Times
How quickly do people expect a website to load? 47 per cent of consumers think a website should load in less than two seconds, according to skilled.co. The same company also found the following:
- Pages that loaded in 2.4 seconds had a conversion rate of 1.9 per cent.
- At 3.3 seconds, pages had a conversion rate of 1.5 per cent.
- At 4.2 seconds, pages had a conversion rate of less than 1 per cent.
- At 5.7+ seconds, pages had a conversion rate of 0.6 per cent.
Other companies found similar results.
- American retailer Walmart found that for every one second improvement in page load time, conversions increased by 2 per cent.
- COOK saw a 7 per cent increased conversion rate after reducing page load time by 0.85 seconds.
- Mobify found that each 100ms improvement in their homepage’s load speed resulted in a 1.11 per cent conversion increase.
These ostensibly small conversion increases have a massive impact on how much revenue a business site generates. If a business site generates 10 million dollars in sales each year, and if the conversion rate goes up by 2 per cent after the website’s load time improves by one second, that’s a massive $200,000 revenue increase.
What Other Factors Affect Conversion Rate?
Conversion rate is also largely affected by page layout, page design, text and images on the page and more. If a page visitor is unsure of what action they should take next, or if they are presented with too many options, they may choose to leave the page. Aside from these issues, site speed optimisation should improve conversion rates even if the site still has other aspects that require optimisation.
Website Speed, SEO & Conversion Rate
Page speed affects both SEO and conversion rate. Therefore, improving it can help increase both a page’s conversion rate and total traffic. In a world becoming more influenced by fast-paced technology, where a user can find themselves visiting a number of pages in a single minute, it’s important for your website to be leading the site speed race.
Awesome Ways to Enhance Your Google Places Page Ranking
We get asked by a lot by business owners about how to improve their Google My Business rankings. If your business is one that relies heavily on physical purchases, you will want to have a solid ranking within Google Places.
Top 5 Digital Marketing Trend Predictions for 2020
Digital marketing consists of moving parts: SEO, PPC, social media, marketing automation and more.
3 Ways to Give Your PPC Performance A Serious Boost
Every digital marketing campaign requires a goal, so does PPC advertising. Without a defined, measurable goal, you have no chance of optimising your campaigns…
Tools to Make You A Digital Marketing Superstar
Choice is one of the best aspects of digital marketing. Apps, content, data, keywords and social media channels, all at your disposal, all the time, and you have to comprehend it all.
Maximise Your Sales Over The Holiday Period With Google Shopping
One of the newest features is automated feeds. Generating feeds can be, in some cases, a highly technical and tedious task for many retailers and ecommerce marketers.
4 Facebook Advertising Blunders to Avoid At All Costs
Social media advertising is money well spent, but only if you’re seeing amazing results. Unfortunately, many eCommerce enterprises lose money with Facebook advertising because they don’t know how to use it properly.
5 Typical Instagram Mistakes to Avoid
Instagram has become one of the business world’s go-to platforms. The social media platform currently has around 30 million active business profiles with small businesses making up the majority of Instagram business pages.
Google Ads Speculative And Experimental Medical Treatment Disproval Policy Violation
Australian businesses that offers new or recently approved medical treatments may have found Google ads have started getting disapproved…
What Is Google Shopping And Do I Need It?
Understanding The Contemporary Digital Marketing Funnel – Why You Need To Adopt It
What Is ‘Search/User Intent’ and How Google Interprets These for SEO
A Guide To Chatbot Sales Funnels
How To Write Blogs For SEO
Outreach For Link-Building – What Is It?
Client Interview – Hotondo Homes
We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things
Using The AdWords Editor
Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.
How To Build Effective Instagram Ad Campaign
As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
Let’s Chat About Chatbots
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Why Your Content Strategy Isn’t Working And How To Fix It!
With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
The Importance of Using #Hashtags
Now, more than ever, people are connecting around the globe through social media…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
No Escape from the World Wide Web
Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…
7 Ways Twitter is Vital for Digital Marketing
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…