Did you know that Google hosts over 3.5 billion searches per day? This puts immense pressure on marketers to break through the clutter and rank higher on the search engine.
Add to that, the search engine giant uses over 200 factors in its algorithm to gauge the quality of your content and the solution it is providing to the end user.
Simply put, in order to make your website rank higher, it is important to implement a smart SEO strategy and create quality content.
Here’s how you can write blogs that are optimised for SEO.
Research Extensively On Effective Keywords
Social listening is a great way to find popular and high effective keywords for your blog or website.
See what is trending and then shortlist a few words that fit well with the topic you have in mind. You can also use Google Trends to give you an idea of the trending keywords.
Also, tools like SEMRush give you an idea of the keywords that your competitors are ranking for. You can either target the same keywords or pick new ones.
Structure Your Blog For Better Readability
Before you start writing your blog, consider your buyer persona. In other words, what are the interests, behaviour, issues and challenges of your ideal buyer. This will help you come up with a list of topics that you can add to your monthly content calendar.
Break your blog into smaller sections to improve readability and then add keywords in natural variations as effortlessly as possible. To ensure that your content is SEO optimised, don’t forget to add the following:
- Headings (H1)
- Sub-headings (H2)
- Links (internal and external)
- Image alt text
- Meta description
Internal And External Links
Adding links to reputable websites not only gives your reader more information about the topic, but it also shows Google that you have quality content on your site.
On other hand, internal links connect the reader to other relevant topics on your website. This is a great way to increase the average time spent on your website and boost sales.
Go For Long Blog Posts
A study by SERP IQ found that 1st position pages have 400 words more than 10th position pages.
Contrary to what people believe, long blog posts have a higher chance of increasing your conversion rates than shorter articles.
The longer the blog post is, the more content Google has to crawl and gauge what your topic is about. If you feel long posts will bore your audience, start off your blogs with 700 – 800 words at the minimum.
Don’t Forget To Add Visuals
Adding visuals to your blogs can have a noticeable impact on your ranking, reach, engagement and sales.
Consider this: people can recall 65% of visual content even three days later in comparison to only 10% of written content.
What’s more, images send important relevancy signals to search engines through the file name, alt text, description, title and caption.
Now that you have a basic guide on what turn good content into a great, SEO-friendly blog, it’s time to put all these tips into practice. While writing for SEO purposes may be time consuming it yields a number of benefits for your business in the long-term such as increase in ROI, brand awareness, recall, etc.
Remember: SEO rules are always evolving so keep refreshing your content to get maximum mileage from it.