Google is the most dominant search engine today with a market share of 90.46% – hosting over 63,000 searches per second on average.
This shows tremendous opportunity for retailers all over the world to increase their ad spend and generate higher conversions with Google Shopping.
What Is Google Shopping?
Also known as Product Listing Ads (PLAs), this is a service powered by Google to give online users an in-store shopping experience. Simply put, this allows customers to search, compare and shop for physical products from different brands.
Since these ads are generated through the store’s feed data, marketers don’t have to directly type the ads in Google Ads.
A report based on the analysis of 40 million ads from 26,000 retailers in the US and UK showed that Google Shopping ads drive 76.4% of all retail search ad spend – and generates approximately 85.3% of all clicks from Google Ads or Shopping campaigns.
Needless to say, Google Shopping has upped the game for businesses today. However, the success of a campaign depends on three main factors:
Product Feed And Its Optimisation
Creating a visually appealing product feed is key for attracting the right audience and converting them into customers.
But this is not just a simple list of your products; it has to be in a specific format that includes information like:
- Unique ID
- The title/name of your product
- A brief description
- Product category
- Product type
- Link to the product page on your sites
- Current availability
- Price etc.
Finding the sweet spot with bidding is the key to running a successful campaign.
In Shopping campaigns, you don’t bid on keywords; for this, you set the bid on individual products or on groups of products – called ‘product groups.’
Remember, if you bid too much then you might end up spending more than the returns and if you bid too less, you will not get any traction on your campaign.
Performance Data And Monitoring
One of the biggest advantages of Google Shopping is its ability to give you insights right down to the granular level.
For instance, you can track your product performance, percentage of revenue and traffic to your site, multi-channel conversions, etc.
Do I Need Google Shopping?
As a business, you can reach your target audience and get better quality traffic with Google Shopping. Since these ads show at the very top of the SERPs, it allows retailers to insert themselves in the buyer’s journey early on – thus, driving conversions directly from the search results.
In addition, the platform gives you an edge over your competitor, especially if they still haven’t explored the benefits of this platform. In short, this is your opportunity to present your customer with a convenient way of shopping online in one simple step.
Now that you know the benefits of Google Shopping, you can start by increasing your ad spend on product listing ads. Make sure that your feed is optimised and compelling enough for users to click on your products.
How Your Site’s Speed Affects Conversion Rates
Conversion rates are directly related to how much revenue your site generates. Page speed has a massive impact on your customers’ behaviour.
Awesome Ways to Enhance Your Google Places Page Ranking
We get asked by a lot by business owners about how to improve their Google My Business rankings. If your business is one that relies heavily on physical purchases, you will want to have a solid ranking within Google Places.
Top 5 Digital Marketing Trend Predictions for 2020
Digital marketing consists of moving parts: SEO, PPC, social media, marketing automation and more.
3 Ways to Give Your PPC Performance A Serious Boost
Every digital marketing campaign requires a goal, so does PPC advertising. Without a defined, measurable goal, you have no chance of optimising your campaigns…
Tools to Make You A Digital Marketing Superstar
Choice is one of the best aspects of digital marketing. Apps, content, data, keywords and social media channels, all at your disposal, all the time, and you have to comprehend it all.
Maximise Your Sales Over The Holiday Period With Google Shopping
One of the newest features is automated feeds. Generating feeds can be, in some cases, a highly technical and tedious task for many retailers and ecommerce marketers.
4 Facebook Advertising Blunders to Avoid At All Costs
Social media advertising is money well spent, but only if you’re seeing amazing results. Unfortunately, many eCommerce enterprises lose money with Facebook advertising because they don’t know how to use it properly.
5 Typical Instagram Mistakes to Avoid
Instagram has become one of the business world’s go-to platforms. The social media platform currently has around 30 million active business profiles with small businesses making up the majority of Instagram business pages.
Google Ads Speculative And Experimental Medical Treatment Disproval Policy Violation
Australian businesses that offers new or recently approved medical treatments may have found Google ads have started getting disapproved…
Understanding The Contemporary Digital Marketing Funnel – Why You Need To Adopt It
What Is ‘Search/User Intent’ and How Google Interprets These for SEO
A Guide To Chatbot Sales Funnels
How To Write Blogs For SEO
Outreach For Link-Building – What Is It?
Client Interview – Hotondo Homes
We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things
Using The AdWords Editor
Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.
How To Build Effective Instagram Ad Campaign
As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
Let’s Chat About Chatbots
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Why Your Content Strategy Isn’t Working And How To Fix It!
With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
The Importance of Using #Hashtags
Now, more than ever, people are connecting around the globe through social media…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
No Escape from the World Wide Web
Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…
7 Ways Twitter is Vital for Digital Marketing
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…