PPC agency
that captures, connects and converts.

We deliver market-leading Google Ads management & PPC campaigns Australia-wide. Get your free strategy session (normally $2000) from an award-winning strategist now:

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Google Ads campaigns built for your customers

We provide data-driven Google Ads management focused on the metrics that matter. Your business is unique and so is our approach. Our PPC specialists will work closely with you to determine your business goals and objectives to develop a bespoke PPC solution. Whether you need to increase your eCommerce sales or need to acquire new customers, our data-centric management service is tailored to your business. We are platform and channel agnostic, allowing us to create high performing PPC campaigns regardless of your media spend by utilising the most effective approach for your business and industry.

Successful pay per click advertising requires a strategic approach, thorough research and analysis, and technical expertise and capability to achieve targeted ROI and margins.

Our Google Ads agency and PPC specialists in Melbourne measure our success by one simple metric, the success and growth of your business, treating every dollar we spend for you, as though it was our own.

Paid media awards & accreditations
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Complex simplicity
We focus on the metrics that matter

We focus on the metrics that matter to your business and not vanity metrics such as impressions, clicks and ad positioning. We understand that the most important metric is that of the growth and success of your business. We drive highly transactional traffic, improve conversion rates on your landing pages, increase your customer engagement and focus on exceeding your target ROI.

As PPC marketing and advertising is one of the most measurable digital marketing channels, we utilise, various ad networks, ad types and platforms, focusing on your target audience along each stage of the customer journey. SEM (search engine marketing) provides effective short term results via immediate traffic, improved ROI and effective audience targeting and medium to long term results with measurable and trackable activity and performance.

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PPC Options
Pay Per Click ad types
Search
Search

Advertise your product or service in search engine results and local map listings. Target highly relevant and qualified keywords. Generate sales and leads with clear ROI and performance reporting.

Display
Display

Advertise your business with banner ads across a huge network of websites. Target people based on their search history or websites they visit Promote new campaigns and create brand awareness in your target market.

Shopping
Shopping

Advertise your products on the Google shopping network. Target people already searching for your product with rich & visual product ads. Drive ad clicks to your product pages & grow your ecommerce sales.

Remarketing
Remarketing

Show ads to people who have recently visited your website. Remarket to users who didn’t purchase or submit a lead and get them back to finish their conversion. Drive leads and sales by re-engaging customers in the decision marking stage.

Working with brands you know
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Paving the path to purchase
We create the right path for your audience

We provide data-driven Google Ads management focused on the metrics that matter. Your business is unique and so is our approach. Our PPC specialists will work closely with you to determine your business goals and objectives to develop a bespoke PPC solution. Whether you need to increase your eCommerce sales or need to acquire new customers, our data-centric management service is tailored to your business. We are platform and channel agnostic, allowing us to create high performing PPC campaigns regardless of your media spend by utilising the most effective approach for your business and industry. Successful pay per click advertising requires a strategic approach, thorough research and analysis, and technical expertise and capability to achieve targeted ROI and margins.

Our Google Ads agency and PPC specialists in Melbourne measure our success by one simple metric, the success and growth of your business, treating every dollar we spend for you, as though it was our own.

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ROAS and CPA calculator
Use our free tool to gain better visibility around your Return On Ad Spend (ROAS) and Cost Per Acquisition (CPA). These tools are incredibly helpful when defining what the benchmarks need to be for sustainable advertising.
For every dollar you spend you get back: $0.00
Average cost to acquire a sale: $0.00
Advertising tech stack
We’ve mastered your ad tech
Our advertising specialist team’s knowledge spans wide across a diverse range of ad platforms, tools and reporting methods. Whether it’s new or classic - we’re all over it.
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Comparing platforms
Showdown: Google vs Microsoft

Google Ads management provides a suite of ad formats and targeting that can allow you to capitalise on customers searching for your product or service. Taking a strategic approach in how you build your ad campaign will guarantee you are getting the best ROI for each dollar spent.

What the stats say:

  • Google Ads convert 50% better than organic search results
  • Google Ads results receive 65% of the clicks that started with buying keywords, while organic results only receive 35%
  • 69% of searchers that result in a mobile call to a business are straight from Google Search.

Formerly “Bing” Ads, there are many reasons to start incorporating Microsoft search advertising into your digital marketing strategy. It actually makes up 15% of total searches in Australia, has less competition and therefore a lower cost per click.

What the stats say:

  • Bing handles 6 billion searches per month
  • Average cost per click is $1.54 vs $2.69 on Google
  • Bing ads have an average conversion rate of 10.39% vs 8.65% on Google

Discover the power of Microsoft Ads for your business today.

Expect more growth and more transparency when working with Clearwater.

Get a technical SEO audit plus a one-hour consultation with an award-winning organic search strategist.

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Can’t wait? We’re ready to talk now. tel 1300 796 122
Your questions answered
Common PPC questions.

Where search engine optimisation (SEO) is the act of making your website rank higher on Google search engine results pages, Google ads are the paid alternative. Rather than adjusting various elements on your website, maintaining outreach and referral networks, and releasing constant content marketing, the Google Ads platforms allows you to create online ads with targeted keywords around your products and services and push them forward on a bidding system. This is known as pay-per-click (PPC), meaning when someone searches for a keyword and clicks on your ad, you then pay a specified amount. It is a far more direct method to getting your site link to the top of Google search engines.

The beauty behind Google Ads is that they are placed directly before searchers already with the intent to buy. Once the ad has been built it is ready for budgets to be placed behind it and set live. And you don’t need to have a certain timeframe behind your business in order to obtain a position on the results pages. This makes Google Ads a highly viable marketing tactic for any type of business, both new and established. With such speedy results, you can also use the platform to build fast insights for refinements in order to maximise ROI as quick as possible and begin scaling to new levels of success.

Google Ads run like an auction system. You build an ad and enter the keywords you wish for it to be presented under once a user enters it into the search engine, and then allocate a bid you are willing to spend on that ad. Paired with your Quality Score and the relevance of your ad to your landing page and selected keywords, the search engine will then review whether you ‘win’ the auction. If so, you will pay an amount every time someone clicks on your ad from the search engine (known as pay-per-click or PPC).

Google Ads can cost as little or as much as you would like – it really all depends on your goals. With the pay-per-click (PPC) structure, the amount you invest can fluctuate based on your available budget, the amount of traffic you are trying to generate, and the timeframe in which you are trying to generate them. This can be a fluid amount, and when you partner with a reputable agency to handle your Google Ads management, the area of focus will be creating and refining ads that convert the generated traffic at a higher volume, resulting in a greater return on investment. This can take a considerable amount of research, development, and testing, which is why management will also have a price attached to it, given the amount of work involved in operating campaigns to achieve your goals. If you try to save money on agencies offering less in management fees, you will receive less work on those campaigns, as well as a higher likelihood on tactics going against Google’s ad management guidelines, creating a poorer overall result from your investment.

If you are looking to receive the best out of your Google Ads campaigns, you need to work with the best, and that means a Google Premier Partner.

An agency is awarded with the Google Partner certification when they have demonstrated expertise with Google’s suite of Ad products (display, search, video, mobile, and shopping). It is important to work with an agency who is a current Google Premier Partner as the ad products will frequently change, meaning they have kept up to date with any evolving trends or best practice methods. This also refers to Google’s range of tools and analytics platforms. Combined, this skillset will leave an agency partner as the best placed to advise you on how you should be spending a budget with your Google Ads campaigns in order to achieve your goals.

Google search ads will appear either directly at the top of SERPs, or at the bottom after the organic listings.

There are several methods for tracking the return on investment generated by your Google Ads campaigns.

If you are working with Clearwater – then there’s no need to fret! We provide consistent, transparent, and easy to understand reporting clearly demonstrating the performance of your campaigns.

If not, there are several metrics you can review to gain insight into the ROI of campaigns. Click through rate (CTR), for example, outlines the amount of people who have seen your ad on the search engine and clicked on it to learn more. Also consider reviewing your Quality Score, which shows how Google views your ads, and is built upon a mix of landing page performance, keywords, and other elements. Analysing cost per conversion (CPC) will also give you insight into how much you are having to spend in order to obtain a new client. Lastly, use the information available in Google Analytics or Ads interface for more understanding into your campaign performance.

Pay-per-click (PPC) is the pricing structure where a business pays for their advertisement every time someone clicks on it. As Google Ads works on a bidding structure, users allocate a maximum amount they are willing to pay, and if they ‘win’ the auction for the ad, will have their ads displayed until that budget is exhausted.

This duplicitous act is called ‘click fraud’, and unfortunately is not uncommon within competitive industries. Google does have several methods to circumvent this practice, however, such as when a bot has been created to repeatedly click on an ad to exhaust your budgets. Google can block the activity and punish this IP address, saving you from paying for those artificial clicks. You can also manually block clicks from particular IP addresses attached to competitors to further protect yourself from this tactic.

By law, Google must apply a 10% GST charge on all services, including the Google Ads product. This will be added to your account after you have allocated your budgets and should be treated with similar tax implications to other transactions based on whether you are registered for GST (we recommend speaking to your accountant should you have any further queries).

Google Ads and SEO play in the same space, so it is only natural to question if one affects the other. The answer is that Google Ads won’t have any direct effect on your SEO performance. The amount you spend on your campaigns will not boost rankings by association. They can, however, work in partnership to boost the performance of your wider digital marketing strategy. SEO takes time to take hold and start delivering consistent results, whereas Google Ads provides a more immediate alternative. Pairing these together can allow you to drive traffic to your website while SEO is still building, allowing your business to gain insights and start refining user experience to hold the attention of visitors. This data drawn from your ads will therefore benefit your SEO throughout your target landing pages and keywords, boosting performance at an accelerated rate (identifying ad copy that works, keywords that are most valuable, and so on).

Clearwater Agency is an Australian owned and operated, providing digital services to Australian businesses, large and small. We are based in Melbourne and work with businesses Australia wide, including Sydney, Brisbane, Perth, Adelaide and Hobart.

Google Ads take a lot of focus and commitment in order to obtain real success. Every day, Clearwater’s Google Ads specialists build and maintain thousands of high-performing campaigns for clients of every size in a range of industries. We are proud Google Premier Partners and know how to properly allocate a budget and the time spent optimising for results, because we put our clients and their goals at the heart of everything we do. With this guiding us, we operate with absolute honesty and transparency, keeping you informed on not only what we are doing with your campaigns, but frequently reporting on the outcomes for you to see return on investment.  Combined, this has created a long list of satisfied clients, and a perfect 5.0 review score on Google.

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