Albatross Pools
Digital transformation, 50 years in the making.
Background
Albatross pools is an established 50 year old Melbourne based pool builder, specialising in custom engineered swimming pools.
Clearwater has been the digital marketing partner for Albatross Pools since 2019. With new restrictions forcing people into a lockdown in 2020 due to the global pandemic, Albatross Pools had clear objectives they needed to hit which involved the development of a new ecommerce store and greater focus on driving more pool enquiries than previous years.
Campaign summary
Objectives
- Increase new organic users by 25% in 2020
- Double online pool enquires in 2020 vs 2019
- Launch new e-commerce pool shop
Strategy
- Be first in market to offer fully fledged ecommerce pool shop
- Full website review to increase conversion rates and improve user experience
- Improve content and structure to improve visibility of core services and products
Outcomes
- 32% growth in organic traffic year on year
- 127% increase in online pool enquiries
- 71% increase in online pool enquiry conversion rate
- Successfully were first to market with ecommerce pool shop driving a new stream of revenue in 2020
- Finalists for “Best Pandemic Adapting Marketing Campaign” at the 2021 SEMRush Search Australia awards.
Achievements:
ORGANIC TRAFFIC
+32%
Year on year increase
CONVERSION RATE
+71%
Year on year increase in website leads
TOTAL ENQUIRIES
+127%
Increased on previous year
Our future is bright and we can't wait to continue to work with Clearwater.
Peita Otterbach
Operations Manager Want to see your brand here? Reach out below to see how we can help.
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