instgram ads bannerProducing the ultimate Instagram ad can be a difficult task for business owners. Updates, releases, new features and more can make the task incredibly daunting.

But having a quick ad size guide makes the task so much easier. So, allow us to help you that little bit extra with our quick-fire guide to Instagram ad sizes in 2020.

Instagram Ads – General

Square image / video: 1200×1200 pixels

Portrait image / video: 1350×1080 pixels

Landscape image / video: 1920×1080 pixels

Story: 1080×1920 pixels up to 15 seconds

 

1. Instagram Link Ad

 

Creative

Image size: 1200×1200 pixels

Proportion: 1:1

Format: PNG

Limitation: limit the image to below 20% text – anything above increases the risk of low exposure.

 

Copy

Text: 2200 characters (recommended up to 90 characters, as Instagram only displays two copy rows)

Hashtags: up to 30

 

2. Video Link Ads  

 

instagram vidCreative

Image size: 1200×1200 pixels

Proportion: 1:1

Resolution: at least 720P

Size: up to 4 GB

Video length: up to 120 seconds

Main video frame: an image containing less than 20% text

Format: MOV or MP4

 

Copy

Text: 2200 characters (recommended up to 90 characters, as Instagram only displays two copy rows)

Hashtags: up to 30

 

Long video ads

Size: 1200×1500, standing

Proportion: 4:3

 

3. Carousel Ad

instagram caraUp to 10 images / video – any image / video can be with a separate link (minimum two videos / images per carousel)

 

Creative

Image size: 1200×1200 pixels

Image format: PNG

Proportion: 1:1

Resolution: minimum 720P

Size: up to 4 GB

Video length: Maximum 60 minutes. Recommended 30 seconds.

Video Format: MOV or MP4

 

Copy

Text: 2200 characters (recommended up to 90 characters, as Instagram only displays two copy rows)

Hashtags: up to 30

 

4. App Installation Ad

 

Creative

Image size: 1200×1200 pixels

Proportion: 1:1

Image format: PNG

Limitation: keep image to below 20% text – anything above increase the chances of low exposure.

 

Copy

Text: 2200 characters (recommended up to 90 characters, as Instagram only displays two copy rows)

Hashtags: up to 30

 

5. Collection Ad

Collection ads look normal on Instagram (same sizes). However, once you click on it, it opens along the screen without leaving Instagram, in which you can then scroll down. Under the ad appear three small images which are a part of the collection’s images.

 

Creative

Main image / video: the same as a regular ad

You are able to upload 4-8 images per ad collection

Any image should be linked to a price, link and headline

You can select the writing on the call-to-action (CTA) button

 

Copy

Text: 90 characters

 

Instagram Story

1. Link Ad – image / video

instagram storyLink ads appear for five seconds or until the user clicks to be taken to the next story. It’s imperative to leave around 14% (250 pixels) from the top and bottom of the image without logos or text, as this prevents covering of these central aspects by the profile sign or CTA button.

 

Creative

Image / video size:   1080×1920 pixels

Proportion: 16:9

Image format: PNG

Video format: MOV or MP4

Video size: up to 4 GB

Video size: up to 15 seconds

Limitation: keep the image below 20% text – anything above increase the risk of low exposure.

2. Carousel Ad

Like link ads, this ad will appear for five seconds or until the user clicks on to the next story. It’s imperative to leave around 14% (250 pixels) from the top and bottom of the image without logos or text, as this prevents covering of these central aspects by the profile sign or CTA button.

 

Creative

Image / video size:   1080×1920 pixels

Proportion: 16:9

Image format: PNG

Video format: MOV or MP4

Video size: up to 4 GB

Video size: up to 15 seconds

Limitation: keep the image below 20% text – anything above increase the risk of low exposure

Instagram ad sizes, like their other social media counterparts, are often subject to change. It is important that you, as a professional marketer, keeps up to date with these changes. You don’t want to find that a few months down the track Instagram has changed its optimal ad specifications and you’ve fallen behind.

Keep coming back to find out the Instagram ad specs you should be using throughout the year.

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