Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase or left an enquiry with you. This should be a really important asset as it leaves a lasting impression on the person leaving the website and a good thank you page will actually keep the audience engaged, meaning they continue browsing on the website after.
An argument against Thank You Pages is just a thank you message from a form, but a small message has a few limitations:
- Firstly, visitors are left on the existing page they are currently already on without a Call to Action or new navigation options to take, meaning you highly increase the chance of the end user leaving this page.
- Secondly, the space for a thank you message is quite small, meaning you can only really include something along the lines of “thank you” or “success” or “completed” which are again wrapping up the user experience and forcing your user to go elsewhere.
Creating a thank you page allows you to continue the user’s journey and creates an opportunity for further investigation into your product or service, an opportunity to upsell or a great segway into offering some extra value to the end user, which adds trust you to offering.
Once you have fully committed to a thank you page, here are 3 AWESOME ways you can optimise it for further conversions:
Confirm the transaction
It seems simple, but a lot of time, the Thank You page will be extremely generic, something along the lines of “Thank You, we will be in touch shortly” which is a crying shame as it means that the customer has little to no chance of really engaging with that message.
Optimizely (a product that we use ourselves) have an amazingly simple and clear Thank You Page:
They simply explain that a download has been sent your email and then offer you some helpful informative articles, along with a cheeky little social share section down to the bottom to attempt to extend their reach to a wider audience.
Aim to avoid buyers remorse
For anyone buying something or committing to a service, you are normally pretty excited with your decision immediately after you’ve done it, but this is slowly taken over by a dark shadow formerly known as regret and you begin to question your decision. Was this something I really needed? Can I actually afford it? What is my partner going to say?
Immediately after a decision making process, buyers are always looking to be reassured that they’ve made a good decision and a Thank You page is designed to accommodate this. A really strong method of communicating this is by filling your thank you page with testimonials and social proof from existing customers about the positive experiences they’ve had with your brand and business.
Optin Monster do a great job of this by neatly placing 3 of their best testimonials at the bottom of their thank you page offering the level of trust others have with the service:
Pitch an upsell or cross-sell
If you can get yourself a secondary sale from a Thank You page, why wouldn’t you give it a go? A Thank You page isn’t only an informative and value adding opportunity, but think about it, someone has just converted on your website, why wouldn’t they be interested in purchasing something else or engaging in another service? The king’s of this are Vistaprint, a popular printing service that allows you to print marketing materials, business cards, etc. and also has one of the best upselling processes, after you’ve made a purchase, out there!
Once you’ve had your custom print job sorted and paid for, Vistaprint offer you about 300 other items with your custom logo or image design printed on it. The process of giving you “recommended” purchases with a countdown timer makes it a quick / low involvement purchase that converts amazingly well.
Another tactic that can be implemented here is to use promotions or discount codes after the purchase to incentivise the recently converted audience to make a repeat purchase there and then. This means that you give yourself a great chance of getting a follow up purchase and you have also offered some extra value to a customer without being prompted for it, which only adds to their value perception.
So have a quick look at your Thank You page and ask yourself, “is this page as optimal as it could be for your audience?”. If the answer is no, the 3 suggestions above will at least get your creative juices flowing so you can try to figure out a great thank you page offering and help improve your conversions even further.
3 Ways to Give Your PPC Performance A Serious Boost
Every digital marketing campaign requires a goal, so does PPC advertising. Without a defined, measurable goal, you have no chance of optimising your campaigns…
Tools to Make You A Digital Marketing Superstar
Choice is one of the best aspects of digital marketing. Apps, content, data, keywords and social media channels, all at your disposal, all the time, and you have to comprehend it all.
Maximise Your Sales Over The Holiday Period With Google Shopping
One of the newest features is automated feeds. Generating feeds can be, in some cases, a highly technical and tedious task for many retailers and ecommerce marketers.
4 Facebook Advertising Blunders to Avoid At All Costs
Social media advertising is money well spent, but only if you’re seeing amazing results. Unfortunately, many eCommerce enterprises lose money with Facebook advertising because they don’t know how to use it properly.
5 Typical Instagram Mistakes to Avoid
Instagram has become one of the business world’s go-to platforms. The social media platform currently has around 30 million active business profiles with small businesses making up the majority of Instagram business pages.
Google Ads Speculative And Experimental Medical Treatment Disproval Policy Violation
Australian businesses that offers new or recently approved medical treatments may have found Google ads have started getting disapproved…
What Is Google Shopping And Do I Need It?
Understanding The Contemporary Digital Marketing Funnel – Why You Need To Adopt It
What Is ‘Search/User Intent’ and How Google Interprets These for SEO
A Guide To Chatbot Sales Funnels
How To Write Blogs For SEO
Outreach For Link-Building – What Is It?
Client Interview – Hotondo Homes
We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things
Using The AdWords Editor
Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.
How To Build Effective Instagram Ad Campaign
As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
Let’s Chat About Chatbots
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Why Your Content Strategy Isn’t Working And How To Fix It!
With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
The Importance of Using #Hashtags
Now, more than ever, people are connecting around the globe through social media…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
No Escape from the World Wide Web
Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…
7 Ways Twitter is Vital for Digital Marketing
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…