Back in the day when your grandparents used to tell you tales about “the robots will run the world one day”, you probably laughed it off and made some judgements about them internally. Well guys… It’s happening! Chat bots are more available than ever and are the flavour of the month with the advancements in artificial intelligence, making them a solid alternative to live chat plugins.
So what does this actually mean for the state of digital marketing? Is it really a situation where humans will allow AI to have such an important role in our digital user experience? The answer is Yes. A recent study from BotCore shows that 66% of online users are comfortable with the thought of using a chat bot to help with their purchasing process and it is estimated by that by the year 2020, 80& of businesses will be using some kind of chat bot on their website.
So let’s break it down a bit more and fully understand what we can look forward to in the world of chatbots:
What is a chatbot?
A chatbot is an artificial intelligence software that simulates conversations (referred to as a “chat”) with a user online in natural language through specific messaging applications. The reason they are so important is that they are one of the most advanced forms of interaction between human and machines to date and the technology advancements in this space are making the interactions more and more seamless. This allows businesses to utilise this technology and save resources in hiring human’s to fulfil the same responsibilities.
What are the next steps for chatbots?
2019 will be a big year for chatbot technology as companies will look to transition away from the technology of “apps” as the estimate from BotCore is that 50% of businesses by the year 2021 will spend more per annum on developing bot and chatbot technology. This is a huge deal as it is expected that chatbots have the potential to cut business costs by $8 billion by 2022, not just in their marketing process but also in IT helpdesk work, business CRM’s and even intranet systems.
The movement for chatbots is pushing towards a conversational user experience for end users which has already been coined as “CUX” which is a newer version of UX design, but involving the utilisation of AI to implement. The idea will be for the AI technology to assist with advancing a user’s experience and help a customer reach their desired goal quicker, which can often be a labour intensive process for a business.
How can you prepare for chatbots in your business?
You need to prepare yourself and your team, so start doing some research. Reading up on the capabilities of chatbots is a good start to get your head around things and then relaying this information to your team will start to get everyone prepared for the inevitable.
You would have heard this over and over again, but you need to have a proper marketing strategy in place to really benefit from chatbots. Brands that are looking to leverage the technology need to understand the purpose of implementing chatbots across their communication platforms to ensure that the company’s core beliefs and messaging are portrayed properly.
Remember, chatbots are not a “set and forget” type solution, they require maintenance and data to ensure that you are achieving the desired KPI’s from them and this means that a human will need to be in charge of maintaining the integrity of your chatbots, so be warned!
3 Ways to Give Your PPC Performance A Serious Boost
Every digital marketing campaign requires a goal, so does PPC advertising. Without a defined, measurable goal, you have no chance of optimising your campaigns…
Tools to Make You A Digital Marketing Superstar
Choice is one of the best aspects of digital marketing. Apps, content, data, keywords and social media channels, all at your disposal, all the time, and you have to comprehend it all.
Maximise Your Sales Over The Holiday Period With Google Shopping
One of the newest features is automated feeds. Generating feeds can be, in some cases, a highly technical and tedious task for many retailers and ecommerce marketers.
4 Facebook Advertising Blunders to Avoid At All Costs
Social media advertising is money well spent, but only if you’re seeing amazing results. Unfortunately, many eCommerce enterprises lose money with Facebook advertising because they don’t know how to use it properly.
5 Typical Instagram Mistakes to Avoid
Instagram has become one of the business world’s go-to platforms. The social media platform currently has around 30 million active business profiles with small businesses making up the majority of Instagram business pages.
Google Ads Speculative And Experimental Medical Treatment Disproval Policy Violation
Australian businesses that offers new or recently approved medical treatments may have found Google ads have started getting disapproved…
What Is Google Shopping And Do I Need It?
Understanding The Contemporary Digital Marketing Funnel – Why You Need To Adopt It
What Is ‘Search/User Intent’ and How Google Interprets These for SEO
A Guide To Chatbot Sales Funnels
How To Write Blogs For SEO
Outreach For Link-Building – What Is It?
Client Interview – Hotondo Homes
We decided that it would be good for you to hear from one of our clients about all of the major questions you ask when you engage with a digital marketing agency. We interview Rosalie Mustica from Hotondo Homes and got her thoughts on things
Using The AdWords Editor
Google AdWords was made so that organisations can handle multiple advertisement accounts and make necessary changes even if they are devoid of an internet connection. The changes are synchronised with the campaign once the device is connected to the internet.
How To Build Effective Instagram Ad Campaign
As one of the fastest growing social networks, Instagram is home to over 2 million active monthly advertisers. With over 1 billion monthly active users, Instagram is a veritable-treasure trove for advertisers – especially since its ad revenue is set to reach $10.87 billion in 2019.
Conversion Tips & Tricks: Optimising “Thank you” pages
Thank You pages can often be one of the most overlooked parts of a sales funnel for all businesses, which is concerning because this page is sometimes the LAST interaction you have with a customer after they’ve made a purchase of left an enquiry with you.
Top 5 Digital Marketing Buzzwords you NEED to know in 2019
Buzzwords are the hot thing to use in digital marketing and often, buzzwords are used so much that even the people using them don’t really understand what they mean.
The 4 Best Ecommerce Platforms To Use In 2019
Ecommerce solutions are normally not a “one size fits all” situation and all businesses will have different needs that suit certain their situation…
CRO and UX – A Match Made In Heaven?
As individual practices, both UX (User Experience) and CRO (Conversion Rate Optimisation) are very similar in a lot of ways…
Google’s Medic Update Fallout And How To Combat It
It’s been a couple of months since the latest major update for Google’s Algorithm that has now been titled as the “Medic” update and the results have been…
Why Your Content Strategy Isn’t Working And How To Fix It!
With digital marketing becoming a more apparent approach for a wider range of businesses, you can understand that everyone from a bedroom blogger to a massive corporation are trying to get their message out there and are constantly competing with one another.
Get New Customers in a Snap of Your Fingers with Snapchat
Snapchat is so unique and different from other social media platforms, which gives it so much potential…
The Efficacy Of Contemporary Blogging
Blogs can sometimes receive a bad wrap but in reality they are the perfect way to look at a business from a more personal standpoint…
What Is Latent Semantic Indexing And How Can It Help My Website?
The Best Ways to Promote Businesses on Social Media
The Internet has made it possible to find products and services provided in France to be found on the iPhone of a thirteen-year-old girl…
The Importance of Using #Hashtags
Now, more than ever, people are connecting around the globe through social media…
Marketing Strategy: New Year Tips
Well-executed marketing strategies are the key to any successful business. The ability to gain a new customer…
4 Ways Instagram Can Build a Business
Almost every person you see has some form of smart device in their hand. The ability to connect with people and businesses has evolved like never before.
Nine Blog Ideas for The Digital Marketing Blogger
A how to post is a great way to gain new readers. Anyone who is new to digital marketing is going to click on these posts…
Why The Success of Your Business Depends on Google Analytics
If you plan on doing any type of Digital Marketing for your business, it is imperative that you learn how to use Google Analytics…
In 2018, Content Marketing is King
While it may take longer to become a fully established business, consumers will gravitate toward the different and creative…
No Escape from the World Wide Web
Using social media has become a daily activity for millions of people around the world: 1.96 billion to be exact. The U.S. population alone…
10 reasons to Develop a Digital Marketing Strategy for Your Business
Digital marketing is a tool that should be taken advantage of by business owners in any industry, and listed below are 10 reasons why…
7 Ways Twitter is Vital for Digital Marketing
It’s difficult to grow your own following when you refuse to put effort into following others. This is a social media platform, so use it…