Globe Plants
Globe Plants & Clearwater Agency, achieving record global eCommerce sales
Background
Globe Plants provides professional Architecture Visualisation and Landscape design, creating the highest level of digital production of photo realistic 3D plants and tree models.
Clearwater partnered with Globe Plants in early 2021. Globe Plants objective was to become the global market leader in their industry, providing cutting edge products for architects, designers and 3D animators. In turn, rapidly growing their brand, audience and online revenue.
Campaign summary
Channels
- Search Engine Optimisation
- Google Search Ads
- Conversion rate optimisation
Objectives
- Increase new organic users by 100% in 2021 (2020 vs 2021)
- Increase eCommerce revenue by 50% in 2021 (2020 vs 2021)
- Improve website conversion rates and user engagement
Strategy
- Develop deep understanding of customer persona to improve user-engagement and brand
- Utilise a multi channel approach to target users at key points throughout their customer journey
- Improve organic search ranking and traffic for commercial and transactional intent keywords
- Conversion rate optimisation of landing pages and customer touch points
Outcomes
- Organic traffic increase of 462% in 2021 (2020 vs 2021)
- eCommerce revenue increase of 103% in 2021 (2020 vs 2021)
- Conversion rate improvement of 36%
- Globe Plants have become a global market leader in their industry
Key results
ORGANIC TRAFFIC
+462%
increase of organic traffic (2020 vs 2021)
CONVERSIONS
+36%
increase in goal conversions (2020 vs 2021)
REVENUE
+103%
increase in eCommerce sales (2020 vs 2021)
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